Freepik, a global tech company renowned for its vast library of high-quality audio-visual resources, has recently celebrated a year of unprecedented success. The company’s innovative strides in AI technology and its strategic expansion have significantly bolstered its market presence, particularly in the United States.
In 2023, Freepik achieved a remarkable milestone by reaching over 150 million monthly users. This surge in user engagement is attributed to the company’s expansion into the US market, which included the inauguration of its first office stateside. The appointment of Jose Florido as Chief Market Development Officer has been pivotal in driving Freepik’s growth strategy in the US, resulting in over 8 million US monthly users and more than 10 million asset downloads per month.
Freepik’s commitment to fostering creativity is evident in its support for contributors and freelance designers, now numbering over 50,850. This dedication was further highlighted by the acquisition of EyeEm, a Berlin-based stock photography company, which enriched Freepik’s content library with an additional 160 million photographs.
The company’s rebranding initiative in September was a significant step in reinforcing its mission to assist individuals in creating exceptional designs efficiently. The new visual identity, encompassing a refreshed logo and enhanced user experience on the website, has been implemented across all Freepik sub-brands, including Flaticon, Videvo, Slidesgo, and Wepik.
Moreover, Freepik has announced the availability of high-quality Disney assets featuring iconic characters for public use. This collaboration with Disney marks a significant milestone in Freepik’s journey.
As we look forward to what Freepik has in store for the future, it is clear that the company is set on revolutionizing the realm of visual creativity through AI innovation and a steadfast commitment to empowering designers worldwide.
